Starting an Online Business Desk Reference for Dummies

Your one-stop guide to marketing, accounting, security, and more!

An online business has specific needs and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.

Discover how to

* Identify your market and create a business plan * Keep necessary records * Build a Web site that grabs customers * Choose the right payment options * Understand the competition * Market effectively