eBay Your Business

Is your company doing business on eBay? If not, you’re missing out on a goldmine--eBay’s 222+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company’s products in this hot new marketplace and increase profits. You’ll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You’ll also learn how to integrate eBay into your corporate infrastructure--sales, marketing, accounting, inventory, and order fulfillment--and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar!

* Determine which of your products will sell well on eBay * Establish your corporate eBay identity * Integrate eBay seamlessly with your infrastructure * Easily implement marketing strategies to boost your existing profits * Track and evaluate sales and create new markets * Launch, test, and refine your online presence--even open an eBay store * Identify other sellers in your field and analyze their listing and pricing strategies * Determine auction, payment, shipping, and return policies * Take advantage of listing-management tools--My eBay, Turbo Lister, PayPal, and more * Lower your supply and equipment costs using eBay’s B2B channels